Are you___?

A Campaign for Real Conversations

Beyond the Words

Equip people to move past “I’m fine” by offering subtle follow-ups and reflective listening:

Concept

Product Design

3D Modeling

Textile & Digital Fabrication

Stop motion

Product Photography

Software & More: Lightroom, Fusion 360, 3D Printing, After Effects, Photoshop

Close-up of two hands with wedding rings, one gently gripping the other, on a light-colored surface.

A man sitting outdoors on grass with one hand supporting his head, wearing a plaid shirt, with a pensive or contemplative expression.

A woman with red hair laughing and smiling, sitting at a table with a young man in a casual setting.

“You don’t have to go through this alone.”

“I can tell something’s off. Do you want to talk?”

A colorful graphic with four squares. The top left square says "ARE," the top right says "YOU?" The bottom left says "CHECKING IN IS CARING," and the bottom right has a smaller text that says "BE THE FRIEND WHO ASKS, 'ARE YOU OK?'" Next to the squares on the right, there is a portrait of a young woman with short curly hair, wearing a jacket, earrings, and looking confidently at the camera.

Campaign Purpose

To transform a simple question — Are you okay? — into a movement of empathy, awareness, and action that helps people feel safe to open up, seek help, and support one another through challenges.

Core Insight

Most people want to help. Most people don’t know how.
By giving them the words, the tools, and the confidence to ask and stay in the conversation, we can break stigma and save lives.

Key Messages

Start the Conversation — A single question can change someone’s day — or their life.
Go Beyond “I’m Fine” — Learn how to ask better, listen better, and be present.
You’re Not Alone — Everyone deserves to feel seen, heard, and supported.
Help is Here — Support is available, and asking for help is a sign of strength.

A marketing poster with a teal background and large text asking "Are You?". Two people, one with a shaved head and the other with curly hair, are standing side by side. The person on the left has their arm around the shoulder of the person on the right. The poster includes phrases like "Ask Yourself, Ask Someone Today!", "Support Those Around You", "Public Service", "Merch", and "Are You OK? Campaign".

A pink infographic titled 'How to Ask' with four steps: 1. Ask questions about well-being, 2. Listen attentively, 3. Encourage action by talking about helpful steps, 4. Check in to see progress, including questions and supportive messages for each step.

Person sitting on a railing with their back to the camera, wearing a gray sweatshirt, gray shorts, a black cap, and carrying a colorful tote bag with the text 'ARE YOU OK' repeated multiple times.

Social Media Pitch Summary

Campaign: ARE YOU?

A mental health awareness campaign that starts with one simple question.

Colorful patterned background with the repeated phrase 'Are you OK' in large green letters, interspersed with pink and red '?' marks and a gradient of colors including pink, blue, green, and beige.

Colorful graphic with blocks of yellow, green, purple, and white. Text on the blocks reads: "ARE YOU? ASK, LISTEN, SUPPORT." There is a woman on the right side wearing a plaid shirt, white crop top with text "Je suis très adorable" and layered necklaces.

A split-screen poster with a purple background. The left side has large bold text that says, "ARE YOU OK? JOIN THE MOVEMENT!" and small text at the bottom saying, "TOGETHER, WE CAN MAKE A DIFFERENCE. JOIN THE 'ARE YOU OKAY?' MOVEMENT AND HELP CREATE A WORLD WHERE MENTAL HEALTH IS A PRIORITY, AND NO ONE SUFFERS IN SILENCE." The right side contains text explaining that studies have found many people give surface-level responses like 'I'm fine' or 'I'm okay' when asked about their well-being, even if they are experiencing distress or negative emotions.

White mug with pink and purple gradient background featuring text that reads: 'Are you really ok? Ask yourself ask someone today!'

A hand holding a purple card with yellow text that reads, "Are you OK? Join the movement!"

Merch & prints

A person holding a pink flyer that says "Are you really OK? Ask yourself, ask someone today!" against a pink background.

Objective

Use social media to spark reflection, start conversations, and normalize mental health check-ins.
Give people the tools and confidence to go beyond a short “I’m fine” and have meaningful exchanges.
Build a safe, visible digital space for sharing, listening, and finding support.

Core Strategy

simplicity and emotional design (clean text + blurred moving backgrounds) to stop the scroll.
Pair short, powerful prompts with resources and conversation cards to guide users deeper.
Blend awareness (broad posts) with action (safe vent spaces, sharing challenges, testimonials). Push Relatability

Social Team PLAN

Deliverables

Graphics – Templates for posts and stories
Conversation Cards – Swipeable carousel prompts
Video Kits – Interview guidelines and tips
Safe Space – Link and moderation plan
Hashtag Challenge – Creative + copy
Captions – Short, empathetic, ready to post

A person's hand holding a blue card with the text 'ARE YOU ???' on it.

Person sitting with legs crossed, holding a smartphone displaying the text 'WHAT'S BEHIND THE 'OK'' in green background.

Infographic with orange and pink gradient background displaying research results on mental health support, with large green percentages indicating findings and small white text explaining each statistic.

Conversation Cards Examples

“Are you really okay?” → “It’s okay to not be okay. I’m here to listen.”

“I hear you say ‘I’m fine.’ Can you tell me more?” → “Sometimes listening is enough.”
“What’s been heavy on your mind lately?” → “You don’t have to carry it alone.”
“How are you really feeling?” → “Checking in with yourself matters too.”

Safe Vent Space Examples

Pinned resources (hotlines, crisis contacts)

Reflection prompts:
- “What’s one thing that’s been hard this week?”
- “What do you need to feel supported right now?”
- Link shared on social media: “Need to get it off your chest? Visit our Safe Space. #AreYou?”