Are you___?

A Campaign for Real Conversations

Beyond the Words

Equip people to move past “I’m fine” by offering subtle follow-ups and reflective listening:

Concept

Product Design

3D Modeling

Textile & Digital Fabrication

Stop motion

Product Photography

Software & More: Lightroom, Fusion 360, 3D Printing, After Effects, Photoshop

“You don’t have to go through this alone.”

“I can tell something’s off. Do you want to talk?”

Campaign Purpose

To transform a simple question — Are you okay? — into a movement of empathy, awareness, and action that helps people feel safe to open up, seek help, and support one another through challenges.

Core Insight

Most people want to help. Most people don’t know how.
By giving them the words, the tools, and the confidence to ask and stay in the conversation, we can break stigma and save lives.

Key Messages

Start the Conversation — A single question can change someone’s day — or their life.
Go Beyond “I’m Fine” — Learn how to ask better, listen better, and be present.
You’re Not Alone — Everyone deserves to feel seen, heard, and supported.
Help is Here — Support is available, and asking for help is a sign of strength.

Social Media Pitch Summary

Campaign: ARE YOU?

A mental health awareness campaign that starts with one simple question.

Merch & prints

Objective

Use social media to spark reflection, start conversations, and normalize mental health check-ins.
Give people the tools and confidence to go beyond a short “I’m fine” and have meaningful exchanges.
Build a safe, visible digital space for sharing, listening, and finding support.

Core Strategy

simplicity and emotional design (clean text + blurred moving backgrounds) to stop the scroll.
Pair short, powerful prompts with resources and conversation cards to guide users deeper.
Blend awareness (broad posts) with action (safe vent spaces, sharing challenges, testimonials). Push Relatability

Social Team PLAN

Deliverables

Graphics – Templates for posts and stories
Conversation Cards – Swipeable carousel prompts
Video Kits – Interview guidelines and tips
Safe Space – Link and moderation plan
Hashtag Challenge – Creative + copy
Captions – Short, empathetic, ready to post

Conversation Cards Examples

“Are you really okay?” → “It’s okay to not be okay. I’m here to listen.”

“I hear you say ‘I’m fine.’ Can you tell me more?” → “Sometimes listening is enough.”
“What’s been heavy on your mind lately?” → “You don’t have to carry it alone.”
“How are you really feeling?” → “Checking in with yourself matters too.”

Safe Vent Space Examples

Pinned resources (hotlines, crisis contacts)

Reflection prompts:
- “What’s one thing that’s been hard this week?”
- “What do you need to feel supported right now?”
- Link shared on social media: “Need to get it off your chest? Visit our Safe Space. #AreYou?”