bRIDGE THE GAP

Brand System + Media Experience Design

Branding a new podcast for NPR.

Concept

Product Design

Multidisciplinary Branding

UI/UX

Media

Web Design

Logo Design

Software: Figma, Photoshop, After Effects

 Bridging Generations. One Conversation at a Time.
A modern, neon-lit room with four blue armchairs arranged around a round table with a plant and books. The room features neon vertical lights, a bookshelf with framed pictures, and a large illuminated sign that reads 'BTG BRIDGE THE GAP.'

Are We Really Speaking the Same Language?

Bridge the Gap dives into the cultural codes, trends, and media habits of Generations Y, Z, and Alpha, exploring whether we’re truly understanding each other or just lost in translation. The podcast blends humor, insight, and thoughtful conversation to connect generations while keeping content engaging, relevant, and relatable.

Multiple silhouettes of a box with the letter B inside, set against a purple and blue gradient background.

This branding project creates a flexible, multi-platform identity: from logos and social graphics to apps, websites, YouTube channels, merchandise, and studio environments. Every touchpoint reflects the brand’s friendly, inclusive personality, fostering intergenerational dialogue across digital and physical spaces.

Branding → core identity, logo, voice, and story of the podcast

UI/UX Design → (App + Mobile Design for Podcast HQ, Spotify mockups)

Web Design → (official website design mockup)

Graphic Design → (YouTube graphics, icons, social promos)

Product Design → (merch concepts, tactile design, studio mockups)

Environmental Design → (Podcast studio design, media conference staging concepts)

Graphic with Black text on a light blue background, displaying the phrase 'BIG BRIDGE THE GAP' in different font sizes, and a box with a large
Comparison of two website interfaces for the 'Bridge the Gap' podcast; the left shows a colorful, modern web design with a large logo, and the right shows a dark, sleek web design on a laptop screen with a woman speaking into a microphone.

A “Brand Universe” for NPR’s Bridge the Gap. That covers:

Visual Identity & Logo — Iconography, color, typography, adaptable across media.

Digital Touchpoints — App design, website, Spotify and YouTube channel branding.

Physical Extensions — Merch, textile-based fabrication, podcast studio mockups.

Media Experience — Conference/event concepts, guest headliners, press kit visuals.

Storytelling Concept — The why of the podcast: bridging perspectives through design.

Mobile

Poster of Whoopi Goldberg featuring her photo, a brief biography, and references to her career in entertainment and activism.
A podcast interview setup with a woman in a pink top and blue jeans and a man in a white shirt, both wearing headphones, seated in a room with modern decor, microphones, and drinks on small tables, with a graphic of Jay Shetty hosting the episode about his book 'Think Like a Monk' and his work.
Logo with the text 'BIG' in large white letters on a black background at the top, with a purple background below and a stylized 3D black letter 'B' inside a black-outlined purple box.
A collage of images featuring Brittany Brioski, a popular internet personality, with a title "Bridge the Gap" and text describing her background, online presence, and various media appearances.
The image is a promotional material with the text 'NEW TRE' visible, featuring a graphic design with silhouettes of human figures in white and purple on a blue and black gradient background.

SOCIAL MEDIA

Instagram POST

A graphic design layout promoting a virtual event or podcast featuring Whoopi Goldberg, Brittany Brioski, and Jay Shetty. The layout includes colorful background blocks, black-and-white photos of the guests and host, and text boxes with the episode topics, guest names, and prompts for audience interaction.
Images of two smartphones displaying social media stories about a new episode drop, with a bold graphic background including the text 'BTG Bridge the Gap' and questions about generational topics of interest.

YOUTUDE CHANNEL

YouTube channel page for BTG, featuring a colorful banner with icons, a profile picture with BTG logo, and a video thumbnail promoting the 2024 Podcast Conference in New York.
Collage of six panels featuring images and descriptions of various cultural and social figures, including topics on fashion trends, political figures, and influencers.
YouTube playlist page with five video thumbnails related to a podcast conference, featuring topics like streaming changes, fashion trends, blockbuster movies versus TikTok dances, Kamala Harris, and influencer of the week.

THUMBNAILS

Video thumbnails of five individuals, each with a label indicating their name and role. From left to right: Emma Chamberlain, Whoopi Goldberg, Gary Vaynerchuk, Brittany Broski, and Leah Kate, with the last thumbnail featuring the text "Influencer of the Week." Each thumbnail shows a portrait of the individual with their name and role over a colorful or styled background.
Three smartphones displaying various digital content on their screens against a black background.
Smartphone displaying a podcast app with episodes about TikTok trends and influencers, against a colorful tropical background with purple, pink, and blue hues.
Mobile app interface displaying a music or podcast player with three screens: the first shows a playlist titled "BTG - Trends" with a list of episodes, the second shows the currently playing episode "Cultural Waves: How Trends Shape Generations" with playback controls, and the third shows a library view with featured content including "BTG" and other episodes.
A stage with a large digital screen displaying colorful abstract graphics and the text 'PODCAST CONFERENCE'. Chairs are arranged in front of the stage for an audience.
Graphic design featuring text and colorful backgrounds, showcasing two sections with actor names and some icons. The top section highlights Emma Chamberlain, while the bottom section features Gary Vaynerchuk.
Empty auditorium with chairs facing a large digital screen displaying a podcast conference event titled 'Bridge the Gap' with icons and colorful abstract background.
2023 event stage with large screens displaying nominees Emma Chamberlain and Gary Vaynerchuk, featuring their black and white photographs and bold text.
A collection of branded merchandise including a white hoodie, a light blue T-shirt with a black and white text block that says 'Me: Brain Rotted for Real,' two blue coffee mugs with the BTG logo, a white cap with the BTG logo, a pair of black headphones, and a white mug. The background features vibrant teal, purple, and white sections with graphic design elements.

Creativity is a puzzle, and I thrive on bringing the pieces and people together.

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