bRIDGE THE GAP

Brand System + Media Experience Design

Branding a new podcast for NPR.

Concept

Product Design

Multidisciplinary Branding

UI/UX

Media

Web Design

Logo Design

Software: Figma, Photoshop, After Effects

 Bridging Generations. One Conversation at a Time.

A modern, neon-lit room with four blue armchairs arranged around a round table with a plant and books. The room features neon vertical lights, a bookshelf with framed pictures, and a large illuminated sign that reads 'BTG BRIDGE THE GAP.'

Are We Really Speaking the Same Language?

Bridge the Gap dives into the cultural codes, trends, and media habits of Generations Y, Z, and Alpha, exploring whether we’re truly understanding each other or just lost in translation. The podcast blends humor, insight, and thoughtful conversation to connect generations while keeping content engaging, relevant, and relatable.

Multiple silhouettes of a box with the letter B inside, set against a purple and blue gradient background.

This branding project creates a flexible, multi-platform identity: from logos and social graphics to apps, websites, YouTube channels, merchandise, and studio environments. Every touchpoint reflects the brand’s friendly, inclusive personality, fostering intergenerational dialogue across digital and physical spaces.

Branding → core identity, logo, voice, and story of the podcast

UI/UX Design → (App + Mobile Design for Podcast HQ, Spotify mockups)

Web Design → (official website design mockup)

Graphic Design → (YouTube graphics, icons, social promos)

Product Design → (merch concepts, tactile design, studio mockups)

Environmental Design → (Podcast studio design, media conference staging concepts)